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Desoto County -  Mississippi
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Statistics

Population, 2000

107,199

Population, percent change, 1990-present

57.9%

Land Area, 2000 (square miles)

478

Parcels of land (August 1, 2001)

50,436

Municipalities

Southaven, Horn Lake, Olive Branch, Hernando, and Village of Memphis

  

The Desoto County Economic council works closely with business and industry, civic organizations, city and county governments and chambers of commerce in Hernando, Horn Lake, Olive Branch, Southaven, and Village of Memphis.

In the last ten years, DeSoto County has:

  • Become home to 197 new and expanded industries – an average of more than 19 per year.
  • Seen 7158 new jobs created – an average of 716 per year.
  • Seen $1.2 billion in capital investments – an average of $122 million per year.
  • Seen its population increase to more than 107,000 – growth of 58 percent.

 

Overall Statistics – DeSoto County MS

Age Distribution

 

Race Distribution

White

86.4%

Black

11.5%

Asian/Pacific Islander

0.7%

Other

1.4%

 

Retail Sales Growth

 


2004 Retail Sales by Category

Automotive

$256,275,907

Machinery, Equipment, and Supplies

$30,395,184

Food and Beverage

$337,369,061

Furniture and Fixtures

$20,316,739

Public Utilities

$99,138,602

Apparel and General Merchandise

$370,704,684

Lumber and Building Materials

$179,383,064

Miscellaneous Retail

$168,138,547

Miscellaneous Services

$94,757,586

Wholesale

$2,175,073

Contracting

$231,349,051

Recreation

$10,906,679

Total

$1,800,990,098

The 7% sales tax rate is lower than across the state line in Memphis. This cost saving helps attract consumers from the major metropolitan ares to DeSoto County for recurring purchasases and for big-ticket items. The Wal-Mart Supercenter located in Southaven has the highest gross in sales operations in the country.

 

 

Housing Starts Totals

Major Commercial Developers see DeSoto County as ripe for continued retail development. In addition to the tremendous population growth, developers point to the campuses of Northwest Mississippi Communitiy College, the University of Mississippi, and the DeSoto County Civic Center, and the major mixed-use developments planned at the Goodman Road and Church Road/I-55 Interchanges, as well as the Goodman Road/Highway 78 Interchange.

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MSA Overview   (Stats includes MEMPHIS TN)

DeSoto County is a part of the Memphis, TN Metropolitan Statistical Area

 

1980 Census

1990 Census

2000 Census

2005 Projected

Population

938,777

1,007,306

1,144,470

 1,206,765

Source: US Census Bureau

Average HH Income

$52,963

Median Age

33

Race Distribution:

 

White

54%

Black

43.2%

Asian/Pacific Islander

1.5%

Other

1.3%

Source: US Census Bureau

Tourism

DeSoto County businesses benefit from the proximity of tourist attractions in Memphis such as Graceland and Beale Street. America's Blues Highway, a corridor famous for many blues related historical sites, runs from Memphis to Clarksdale, Mississippi passing through DeSoto County.  Tunica, south of DeSoto County, is now ranked as the 3rd largest gaming destination in the United States.

A new 10,000 seat DeSoto County Civic and Convention Center, home to the Memphis RiverKings (ice hockey), and ABA franchise and arenafootball2 team, located on I-55 and Church Road will increase tourism and convention business in the county.

Media

Local Newspapers:
DeSoto Times Today (Daily)
DeSoto Tribune (Weekly)
Southaven Press (Weekly)
North Mississippi Herald (Weekly)
DeSoto Appeal (Daily)

The Memphis media provides extensive coverage of DeSoto County and allows businesses to reach the entire metropolitan area with advertising messages.

Memphis has two daily newspapers, three paid circulation weeklies, 29 radio stations, and 6 broadcast television stations affiliated with all national networks.

 Logistics

DeSoto County is at the heart of the thriving logistics industry, located just minutes from the Memphis International Airport. Memphis International is the home of the FedEx SuperHub and a major UPS distribution hub. Businesses located in DeSoto County enjoy the tremendous advantage of FedEx picking up as late as 11pm for next morning delivery.

In addition to the world's busiest cargo airport, five Class I rail systems, the second largest US inland port, and a network of interstate highways nearby make DeSoto County an ideal location. Receiving time-sensitive merchandise or fulfilling retail and wholesale orders worldwide is simple for DeSoto County businesses.  A daily flight from Memphis International to KLM conveniently links DeSoto County to the rest of the world.

Growth

DeSoto County's amazing growth has been good for all types of business–and that growth is projected to continue. The 28% population growth and 188% retail sales growth from 1990-2000 is impressive, but consider another statistic. Every week in 2001, 7.4 new families moved to DeSoto County. Newcomers setting up households have an extremely high demand for products and services.


 

 

 

City by City Stats – for Desoto County MS

Population Growth

 

Hernando

Horn Lake

Olive Branch

Southaven

1980

2,969

4,326

2,067

16,441

1990

3,127

9,054

3,567

17,949

2000

6,812

14,099

21,054

28,977

2003 (est.)

8,342

15,146

24,938

34,760

Source: US Census Bureau

 

Hernando

Horn Lake

Olive Branch

Southaven

Median Family Income

$51,155

$43,495

$60,851

$52,933

Average Travel Time to Work (in minutes)

24.8

27.5

23.8

24.1

Median Home Value

$111,200

$75,700

$125,800

$91,400

Source: US Census Bureau